ARIANA GRANDE // ‘THANK U, NEXT’ FRAGRANCE LAUNCH

We hosted the ultimate Ariana fan zone to launch her new fragrance, 'Thank U, Next,' named after her hit song. The digital launch campaign culminated in a real-life immersive experience for VIPs and super-fans, providing a space to embrace the empowering messages of the song and connect with each other. Inspired by the Mean Girls-themed “thank u, next” music video, the event offered a curated teen party experience, blending digital and real-life elements. Highlights included a digital dance floor, Air-Dropped discount codes, and a positive-message Burn Book, which was sent to Ariana after the event. This fully immersive event allowed fans to engage with the brand and each other, creating a memorable and impactful experience.

• CONCEPT AND DESIGN

• SET DESIGN AND FABRICATION

• CREATIVE STYLING

• CASTING

• CHOREOGRAPHY

• EXPERIENCE CURATION

• EVENT MANAGEMENT

• LOGISTICS